About Us

Why do franchisors hire Fishman PR?

Fishman PR has a long history of generating positive media coverage and building awareness for franchise brands of all shapes and sizes. Because franchise systems operate differently than other companies, with unique legal and internal structures, franchisors require specialists like Fishman PR to handle their PR, content marketing and creative brand awareness campaigns correctly. Our agency’s unique history, culture and leadership is a perfect match for franchisors seeking  to move their brands forward.

Our History

Sherri Fishman established her own PR agency, Sherri Fishman Public Relations, in 1991, starting with one client and working out of her home. Eventually, her reputation as a solid publicist and PR pro began to spread around the franchise industry, and her client roster gradually started to grow.  Today, we have evolved to adapt with relevant practices to succeed in a new media landscape, developing multimedia campaigns for our franchise clients. Read More

Our Culture

In the agency world, results are dependent on a highly motivated, productive staff. Fishman PR’s culture encourages creativity and teamwork and rewards results. We only hire team players with a can-do attitude who understand and love the challenge of working in a fast-paced agency environment. Read More


Our management team has decades of combined experience in PR, journalism, marketing  and crisis communications , with a long history of application in the franchise space. Meet the Team