Why Fishman PR?
When it comes to publicity to help drive franchise opportunity and consumer sales, Fishman PR is the leading media relations agency in the industry. Here’s why:
- We have nearly 20 years experience in working specifically with franchise organizations to generate leads in desired markets and nationwide. Because of our history in franchising, we understand the inner workings of franchise companies, as well as the mindsets of potential investors.
- We have close contacts with media where you desire to increase or establish your franchise’s presence. We know how to “push the right buttons” with reporters which results in media coverage that can positively promote the franchise expansion story. We know the right media contacts to go to and the right angles to pitch to attract the right kind of franchise leads for your opportunity.
- Fishman PR utilizes a team approach. Our agency structure allows us to engage an “army” for your PR campaign. When you hire us, we assign an experienced, senior-level publicist to manage your account and oversee a media relations team that pitches various aspects of your PR campaign. This approach gets results. In an average six months period, our agency racks up nearly 2,000 media interviews resulting in a similar number of national and local media placements combined for our clients.
- We have implemented an initial and ongoing proprietary training process at Fishman PR to ensure that each of our media relations specialists have a deep understanding of franchising to effectively communicate with reporters. This ensures best practices, quality service and consistent results for each and every franchise client. Anyone can “blast” a press release via email or a distribution service. At Fishman PR, we research reporters to find out their interest areas and personally pitch them appropriate story angles.
- We conduct multimedia PR campaigns that target multiple audiences simultaneously, including print, television, radio and traditional internet news sites, as well as popular, credible bloggers and social media where appropriate. This gets the buzz going on all levels.
- We are well connected in the franchise industry. Our CEO and president sit on boards at the International Franchise Association as well as multiple committees at many other industry organizations. We have our finger on the pulse of the industry, and can leverage our reputation and connections to secure media placements, as well as speaking and networking opportunities.
