The Story of Fishman PR
Sherri Fishman established her own PR agency, Sherri Fishman Public Relations, in 1991, starting with one client and working out of her home. Eventually, her reputation as a solid publicist and PR pro began to spread around the franchise industry, and her client roster gradually started to grow. In 1992, her husband, Brad, who comes from a family of successful entrepreneurs, joined Sherri in taking her promising PR company to new heights. Consequently, they changed the name to simply, “Fishman Public Relations.”
By 1994, with more than a dozen clients in the franchise industry, they moved into office space and hired employees to help support their growing client base. While Sherri spent the majority of her time managing accounts and employees, Brad was busy traveling around the world at franchise industry events, attracting new clients and establishing himself as an expert in using PR and other marketing techniques to help franchise companies generate leads. In 1999, Debra Vilchis, a former journalist with diverse media relations experience, joined the Fishman PR team. As Brad continues to expand the agency’s client base and educate the franchise community as a whole on public relations and franchise lead generation, Sherri and Debra work together to hire and train new employees on best practices in PR, manage day-to-day operations and instill company values to the staff to carry out the agency’s mission.
Today, with more than 50 years of combined public relations experience in the franchise industry, Fishman PR has grown to become the largest franchise publicity brand that continues to grow along with the industry.
Fishman PR is known for consistently securing media placements for its franchise clients in high-level national magazines, newspapers, TV, radio and online media, as well as local media outlets throughout the United States. Our staff of seasoned publicists has commanded the respect of high-level journalists for constantly suggesting newsworthy and accurate story ideas on behalf of our clients.
Simply put, Fishman Public Relations is a household name in the franchise industry. We earned that title the old-fashioned way – through hard work, dedication to the task and years of delivering publicity results for hundreds of franchise clients.
