Fishman PR & Marketing Social Media Services
The online awareness generated by Fishman PR & Marketing’s strategic social media initiatives establish the recognition, credibility and affinity that your brand needs to grow your franchise system and fuel consumer sales.
Consumer Promotion
In an effort to increase your brand’s consumer presence on social networks, Fishman PR & Marketing will concept, develop and administer consumer promotions to increase store sales and brand affinity. After we create the social media accounts, we will administer and maintain the accounts on your behalf. We will also develop and implement tactics and strategies to increase consumer interaction on the social networks.
Franchise Development Promotion
We will concept, develop and administer social media initiatives to capture potential franchise leads on social networks that will help to grow your franchise system. A well designed social media presence with a strong consumer fan base boosts the creditability and appeal of your franchise opportunity. It demonstrates a demand and affinity for your brand, products or services to franchise prospects. We create a consistent, branded look for your social media accounts and employ strategies to spread online brand awareness, increase the fan base and generate consumer buzz. Your social media presence can convert customers into franchise prospects by making information about the franchise opportunity easily accessible. Lead capture tools can be deployed to gather information about potential franchise prospects. All leads captured through social media will be available to your franchise sales teams. Fishman PR & Marketing will provide training to your franchise sales teams to help them connect with potential leads on social networks.
Reputation Management
To provide quality and consistent reputation management for your company, Fishman PR & Marketing will monitor social media buzz about your brand and provide weekly updates. These monitoring reports will include conversations about your brand on open social networks such as Twitter, MySpace, YouTube, Flickr, blogs, discussion forums and more.
Fishman PR & Marketing will work with you to minimize the impact of potentially harmful comments and advise how to best handle the situation. The monitoring reports will also identify online brand advocates, possible franchise candidates and potential influencers on social media networks.
Optimization
Fishman PR & Marketing’s in-house SEO consultants will provide optimization and distribution of media placements and online press releases, as well as optimizing accounts on influential social media networks in support of your company’s Search Engine Optimization efforts.
Franchisee Training
Fishman PR & Marketing will provide instructive social media training webinars for the franchise system on social media strategy and corporate guidelines. The webinars complement the overall corporate social media strategy. We will provide the corporate office with collateral items, such as tool kits, policies or guidelines, for approval and distribution to the franchise system prior to the webinar.
Marketing Integration and Support
Fishman PR & Marketing integrates your current marketing efforts with our social media initiatives. We coordinate our efforts with your internal and external marketing resources. As well as coordinate targeted ad campaigns on social networks like Facebook and Twitter.
Additional Services
Fishman PR & Marketing has the ability to deliver social media and mobile application design and development. We have worked with leading designers and developers that are proven and established in their fields. We will manage third party resources and projects for the client to ensure high quality results, but additional fees for development will be handled directly between the client and vendor.
Important Relationships
Fishman PR & Marketing has formed relationships with representatives of major social networking sites such as Facebook and FourSquare. These connections give us the ability to provide the best services to our clients, to expedite approval processes and to ensure we are in compliance with site guidelines.
