Social Media Results
The success of the Fishman Public Relations Social Media Team is measureable and quantifiable. We utilize various performance indicators when tracking social media ROI for our clients. What is tracked and measured depends entirely on the strategic objectives of the client. The process of determining social media ROI involves collaboration between our team and our clients. We compare data from social media initiatives with data provided by our clients including: in-store sales, online sales, franchise inquiries, website traffic, etc. This information allows us to accurately report the success of our initiatives and provide valuable insights concerning social media ROI.
The following are objectives that have been achieved through Fishman Public Relations’ social media initiatives for clients:
- Increased unit sales
- Franchise lead generation
- Decrease in customer issues
- Online sales conversion
- Inbound website traffic
- Online reoputation - positive
- Registrations
- Referrals
- Links (the currency of the social web)
- Reduced sales cycles
