The Premier Franchise PR Firm
Founded in 1991, Fishman PR is the franchise industry’s leading public relations and content marketing agency. Our strategic, results-driven franchise lead generation and brand awareness campaigns have helped hundreds of franchisors attract quality franchisees and customers.
Using your brand’s franchisee and customer personas as a basis, our specialized integrated process first generates earned media coverage that carries the right messages to the right media outlets at the right times to your prospects. Our content and digital marketing strategies then drive prospects back to your website, where they find compelling multimedia content designed to convert leads into sales.
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FIND OUT MORE ABOUT HOW OUR SERVICES CAN HELP YOUR BRAND GROW!
Our Solutions
At Fishman PR, we take the time to develop story angles we know will resonate not only with media, but with your desired franchisee and customer personas. We are committed to providing you with the right media engagement and content marketing strategy to achieve your specific business objectives. Here’s how we get it done for you:
- National Public Relations
- Local Public Relations
- Influencer Relations
- Content Marketing
- Digital Marketing
Powerful media relations and content marketing
programs to move brands forward.
Why Work With Fishman PR
We are committed to providing our clients with the right media engagement strategy and execution that seamlessly integrates with their marketing objectives—helping them achieve business growth.
Best-in-Class Partner
At Fishman PR, our results get you results. We not only secure media coverage, but we also educate you on how to leverage these placements to further generate franchise sales and consumer traffic, ensuring continued success.
A Dedicated Team
When you hire us, we assign experienced, senior-level media relations and marketing specialists to manage your account and oversee a team that regularly brainstorms fresh and engaging story angles, event ideas, pitches and content strategies. The size and depth of our organization allows us to strategically assign the right mix of talents and skill sets to work on your brand.
Trained to Be the Best
We have implemented an ongoing proprietary training process at Fishman PR to ensure best practices, quality service and consistent results for each and every one of our franchise clients. Our media specialists are trained to thoroughly research reporters and social influencers to find out their interest areas and pitch them appropriate and personalized story and post angles.
Ranked No. 1 by Industry
For five consecutive years, Fishman PR was ranked the No. 1 PR firm in franchising in Entrepreneur Magazine’s ranking of the Top Franchise Suppliers. To determine its annual ranking, the magazine surveyed more than 700 franchisors about which service providers they and their franchisees use and rate their satisfaction with the quality, cost, and value of each supplier's services.
Worldcom PR Group Member
Fishman PR is a partner member of Worldcom Public Relations Group, an exclusive group of global public relations firms, with international PR agency partners operating in over 95 cities on 6 continents. Through Worldcom, Fishman PR clients have on-demand access to in-depth communications expertise from professional PR specialists who understand the language, culture and customs of the geographic areas in which they operate.
Data-Driven Strategies
LeadQuations is Fishman PR's unique formula that we use to target your brand’s franchisee and customer personas to help you achieve your specific business objectives. Through an integrated strategy, we get the right message delivered through the most relevant channels at the right time to your target audiences. We combine this with a highly focused content marketing strategy designed to convert website visitors into quality leads for your franchise sales team to work with.
Our Work
We provide value for franchise brands by creating strategies that break through the clutter. We consistently produce earned media coverage, including mainstream high-level national and local broadcast, print online, podcasts as well as desired trade vertical outlets. Our integrated content marketing programs bring prospects to your website to find compelling content we’ve created that strikes a chord with them during various aspects of their sales journey.
