Organic Content Marketing
The Challenge: Desire to Grow LinkedIn Presence and Visibility
Batteries Plus wanted to strengthen its brand presence on LinkedIn by increasing visibility, building thought leadership, and driving franchise development opportunities. Specifically, they aimed to enhance the personal brands of key executives, grow the corporate LinkedIn page to outperform industry averages, and ultimately use the platform to award more franchises.
The Solution: A Consistent, Strategic Approach was Implemented Across Executive and Corporate LinkedIn Profiles:
- Chief Operating Officer: Regular thought leadership posts tied to brand innovation, franchise growth, and executive insights, alongside strategic resharing of brand content. Posts were optimized with industry-relevant hashtags and calls-to-action (CTAs).
- Chief Development Officer: Storytelling content positioning Batteries Plus as a top franchise opportunity, highlighting franchise wins, openings, media placements, and team achievements.
- Corporate Page: Steady content focused on brand highlights, media wins, franchise growth, and company culture, ensuring posts were also optimized with relevant hashtags and CTAs.
- Across all pages, posting cadence was maintained to establish trust, authority, and reach.
The Outcome:
Jon Sica:
- 150,065 total impressions — 375% higher than LinkedIn’s average for C-level executives
- 1,324 new followers — 2.6x the average annual follower growth
Joe Malmuth:
- 102,893 total impressions — 2.6x higher than industry average
- 1,783 new followers — nearly 3x average follower growth
Corporate Page:
- 60,471 total impressions — 2x the average for similar-sized companies
- 1,261 new followers — 1.8x the industry benchmark