Grand Opening PR
The Challenge: Color Me Mine Brings a Creative New Experience to Mesa
Color Me Mine was preparing to introduce its paint-your-own pottery experience to the Mesa, Arizona community with the opening of a new locally-owned studio. Fishman PR’s local PR team was challenged with building awareness around the new location, introducing the local owner to the community and generating excitement among families looking for creative activities and experiences in the area.
The Solution: Painting a Picture of Color Me Mine Across Mesa
The Fishman PR team engaged in a local PR campaign: a press release, media list, and 60-days of traditional and influencer outreach that would introduce Color Me Mine to families throughout the greater Phoenix area.
- Print/Online Outreach: Positioned the opening as a local business story, highlighting the woman behind the new Mesa studio and the creative experience Color Me Mine was bringing to the community.
- TV Pitching: Leveraged the highly visual nature of paint-your-own pottery to secure broadcast opportunities where viewers could see the Color Me Mine experience firsthand.
- Influencer Outreach: Partnered with local family and lifestyle creators to experience the studio and share engaging social content with their audiences across Instagram, Facebook and TikTok.
The Outcome: A Picture-Perfect Grand Opening
Fishman PR secured seven earned media and influencer placements for Color Me Mine Mesa, including coverage from The Mesa Tribune, FOX 10 Phoenix and AZ Family, as well as social content from two local influencers. The campaign generated 5.7 million unique visitors per month to local news websites, reached an additional 50,700 TV viewers and delivered an estimated $105,952.50 in publicity and media value. Most importantly, the franchisee reported an increase in foot traffic following the TV segments, demonstrating how the campaign helped turn local visibility into real-world visits while successfully introducing Color Me Mine to the Mesa community. In her words: “Thanks to everyone for helping us get the word out about our amazing studio. We are smashing our projections – and we’re getting calls and visits from folks who saw us on the Fox 10 broadcast!”