1. Connect
The franchisor connects Fishman PR with you, four weeks prior to your soft opening date.
GRAND OPENING PR SUPPORT PROGRAM
Let us help you take your grand opening to the next level with a robust PR strategy designed to drive awareness and generate new business. We’ve spent years cultivating strong relationships with the media in local markets across the country. The fruits of our labors come in the form of consistent media coverage for our clients.
PURCHASE PR PACKAGE
Step-by-Step Public Relations New Opening Support Process
When it comes to boosting customer traffic to your local franchise, it all boils down to brand awareness. We have developed a proven formula to get new franchisees off the ground running with media coverage for their new business in their local markets.
The Fishman PR team develops creative TV segments, feature story ideas and other angles to drive quality local media coverage to put your location in the spotlight.
-
-
2. Introductory Phone Call
Let’s learn more about you, discuss initiative ideas, and details of your opening.
-
3. Press Release
A tailored press release is crafted for your market.
-
4. Various Pitch Angles
Multiple pitch angles are developed to support initiatives and opening details.
-
5. 60-Day Media Outreach Period
Securing interest in print, online, radio, TV, and influencer media.
-
6. Hosting an Event?
Media alert is developed and distributed in your market.
-
7. Updates
Ongoing updates about effort and feedback are provided.
-
8. Media Interest?
Interviews will be coordinated as needed.
-
9. Interview Scheduled?
Media training is provided.
-
10. End of 60-Day Support
Recap of coverage and media list provided for future reference.
OUR PACKAGES
Strategic Local PR Outreach
- 60-Days of Influencer & Traditional Media Relations Outreach (10-20 influencers per campaign)
- Media training for any potential interview opportunity
- Tailored press release for the franchisee and their location distributed over the state wire
- Media contact list for future PR use
- Publicity value calculations on all earned media coverage
- Wrap report showing earned media coverage
Amplified Local PR Outreach
- 60-Days of Influencer & Traditional Media Relations Outreach (50+ influencers per campaign)
- Media training for any potential interview opportunity
- Tailored press release for the franchisee and their location distributed over the state wire
- Media contact list for future PR use
- Publicity value calculations on all earned media coverage
- Wrap report showing earned media coverage