Organic Content Marketing

The Challenge: Building Franchise Development Visibility at Scale

Batteries Plus wanted to strengthen its brand presence on LinkedIn by increasing visibility, building thought leadership, and driving franchise development opportunities. Specifically, they aimed to enhance the personal brands of key executives, grow the corporate LinkedIn page to outperform industry averages, keep prospective franchisees engaged through direct email outreach, and build organic search visibility through consistent blog content; all in service of awarding more franchises.

The Solution: An Integrated, Always-On Content Program

Fishman PR built and manages a multi-channel organic content strategy across LinkedIn, email, and the Batteries Plus franchise development website:

• Corporate LinkedIn: 5 posts per month spotlighting brand milestones, media coverage, franchise openings, company culture, and more.
• Executive Thought Leadership: 3 LinkedIn posts per month for 4 Batteries Plus leaders, positioning them as go-to voices in the battery, retail, and franchise industries: 
  • Jon Sica, President
  • Joe Malmuth, Chief Development Officer
  • Victor Daher, Vice President of Global Franchise Development
  • Kirtis Hill, Chief Merchandising and Supply Chain Officer
• Franchise Candidate Email Marketing: 3 monthly emails to prospective franchisees, keeping Batteries Plus top of mind throughout the consideration process.
• SEO/GEO-driven Blogging: 1 monthly blog post published to the Batteries Plus franchise development website, built around the keywords and questions prospective franchisees are searching for, strengthening organic search visibility and how the brand surfaces in AI-generated search answers.

The Outcome

Across five active LinkedIn voices, Batteries Plus consistently outperforms LinkedIn’s industry benchmarks for impressions and engagement, with executive content regularly reaching well beyond typical levels for C-suite leaders in the franchise space. The result is a sustained, always-on presence that builds credibility with franchise candidates, industry press, and prospective partners alike, without relying on a single leader or a single channel to carry the brand story.

The Stats (Jan – Aug 2026)

Corporate Page:

During an 8-month period, the corporate LinkedIn account gained nearly 100 new followers, a 7% increase from the beginning of the year. With a total of 52,619 impressions (+43% from the year prior), the social engagement rate was just over 2%. 

Jon Sica:

During an 8-month period, Jon’s account gained nearly 500 followers, over a 17% increase from the beginning of the year. With a total of 62,186 impressions (+17% from the year prior), his social engagement rate was over 73%.

Joe Malmuth:

During an 8-month period, Joe’s account gained 96 new followers, nearly 15% increase from the beginning of the year. With a total of 26,513 impressions, his social engagement rate was over 9%.

Victor Daher:

During an 8-month period, Victor’s account gained more than 200 followers, over a 10% increase from the beginning of the year. With a total of 21,510 Impressions (+21% from the year prior), his social engagement rate was over 30%.

Kirtis Hill (FPR started posting in April 2026):

During a 5-month period, Kirtis gained 141 new followers, almost a 10% increase from where he started. With a total of 14,864 impressions, his social engagement rate was over 37%.

Email Marketing: Six-Month Performance (Jan 1 through Jun 30, 2026)

Franchise candidate email marketing centered on three email types (B2B focused, blog focused, and newsletter), built to educate prospects, share franchisee stories, and keep candidates engaged throughout the consideration process.

During this six-month period, we delivered more than 439,600 emails to prospective franchise candidates, a 202% increase over the same period last year, generating 66,610 opens (up 498%) and 1,775 total clicks (up 49%).

• 99.7% delivery rate, with only 881 bounced emails across the full six months.
• An average click rate of 3.4%, within the industry benchmark range of 2 to 5%.
• Clicks grew 43% within the six-month period, while total send volume grew only 29% over the same window, meaning engagement outpaced list growth even before accounting for year-over-year gains.
• B2B focused content was the standout performer, generating a 3.54% click through rate, near the top of the 2 to 5% industry benchmark range.