The Agency Behind Food & Beverage Brands That Scale

We help food & beverage brands scale their franchise systems - and create the demand that makes them worth scaling - through integrated earned, owned, and paid campaigns.

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    Ranked the #1 PR Firm in Franchising by Entrepreneur Magazine
    Trusted by leading restaurant brands across every service category
    Decades of experience in food & beverage franchising
    Our Clients

    Trusted (and Proven) Across Every Service Category

    From platform companies to fast-growing concepts, we understand what it takes to scale brands across every segment of the food & beverage industry. Here are just a few of the national brands we support.

    GoTo Foods
    Platform
    Woworks
    Platform
    Craveworthy Brands
    Platform
    Chicken Salad Chick
    Fast Casual
    Capriotti's
    Fast Casual
    Slutty Vegan
    Fast Casual
    Marco's Pizza
    QSR
    Taco John's
    QSR
    East Coast Wings & Grill
    Full Service
    Angry Crab Shack
    Full Service
    Bad Ass Coffee
    Specialty
    Gong Cha
    Specialty
    16 Handles
    Specialty
    Who We Are

    When Scale & Demand are Both on the Menu

    Most agencies in the franchise space focus on one side of the equation.
    They either help you bring in customers. Or they help you sell franchises.
    Very few understand how to do both - and even fewer know how to connect them.

    Fishman PR was built inside the franchise system. Long before restaurant franchising became crowded with agencies and consultants, Sherri Fishman was helping build some of the industry’s most recognizable food brands from the inside – leading PR efforts for Subway in the 1980s and later helping grow brands like Blimpie during franchising’s early growth boom.

    That foundation still shapes how we work today: relationship-first, relentlessly hands-on, and deeply rooted in the food & beverage industry.

    From day one, we’ve helped food & beverage brands scale by:

    Building awareness that drives customer demand

    Creating credibility that attracts quality franchisees

    Positioning brands for long-term growth

    Sherri Fishman — Founder, Fishman PR
    Sherri Fishman — Founder, Fishman PR

    Scaling a brand requires 3 ingredients: the right story, the right strategy, and the right partner.

    We’re not just an agency you hire. We’re the team behind the brands that are actively scaling across the industry.

    That’s the Fishman PR difference – and why brands across the industry come to us when it’s time to scale.

    What We Do

    Full Service, Always Quality

    Our team of franchise experts build momentum across your entire system through strategic storytelling.

    Consumer Brand Awareness

    We drive demand at the national and local level through media, influencers, and creative activations that get people in the door.

    Franchise Development PR

    We position your brand to attract the right operators, from multi-unit groups to high-quality local ownership.

    Integrated Earned, Owned & Paid

    We align your messaging across PR, content, and paid media so your brand shows up consistently - wherever your audience is looking.

    The Reality

    The Proven Partner Behind the F&B Brands that Are Actually Scaling

    Restaurant brands today are under pressure from every direction:

    Rising labor and food costs

    Increased competition across every service style

    More noise, less differentiation

    At the same time, expectations haven't changed. You still need:

    More customers

    More franchisees

    More visibility

    What we know better than anyone is how to tell your story - and how to get it in front of the right people.
    That's when PR & integrated marketing becomes the ultimate growth lever.

    Case Studies

    Here's What That Looks Like in Practice

    Real results for real brands — here's how we've helped food & beverage franchises grow.

    WingZone
    WingZone

    Grand Opening PR Support

    Turnkey grand opening PR that drove community awareness, local media coverage, and strong first-week traffic for new franchise locations.

    View Case Study →
    Marco's Pizza
    Marco's Pizza

    Regional Influencer Program

    A scalable influencer relations program designed to drive customer traffic at the local market level — built for franchise economics.

    View Case Study →
    Pokeworks
    Pokeworks

    Regional Franchise Development

    Strategic earned media and FD PR that built regional awareness and attracted qualified multi-unit operators to a fast-growing concept.

    View Case Study →
    Testimonials

    Trusted by the Teams Behind the Brands You Know

    “

    Fishman has always been a trusted partner across multiple brands throughout my career in franchising. Their team is collaborative, strategic and always brings thoughtful ideas to the table. Most importantly, they truly listen and operate like an extension of our internal team – making them an invaluable part of our marketing success.

    Ashley Mitchell
    Ashley Mitchell
    VP of Marketing, East Coast Wings + Grill
    “

    There's no greater impact in creating development opportunities than the power of storytelling – and nobody does that better with greater authority, effectiveness, credibility in the franchise marketplace, and partnership than Fishman PR. The Fishman team are an extension of our 'Ohana (family); nothing has had a greater impact on our development success than them. They are partners. They are 'Ohana.

    Scott Snyder
    Scott Snyder
    CEO, Bad Ass Coffee
    “

    The Fishman team has truly been an extension of our franchise development department. They are strategic thought partners who consistently bring creative ideas and drive measurable results. Their scrappy, nimble approach is exactly what you want in a PR partner when elevating your brand.

    Shannon Iverson
    Shannon Iverson
    VP of Franchise Development, Taco John's
    “

    Working with Fishman PR has been a tremendous asset to our franchise development efforts at Chicken Salad Chick. Their team consistently delivers strong media exposure, elevates our brand visibility, and helps attract high-quality franchise candidates into our pipeline. Their professionalism, responsiveness, and industry expertise make them a valued strategic partner.

    Mark Verges
    Mark Verges
    VP of Franchise Development, Chicken Salad Chick
    “

    WOWorks has partnered with Fishman PR for several years, and their work is exemplary. They approach our partnership with creativity, passion, and an unwavering commitment to excellence. They immerse themselves in our mission and truly feel like an extension of our team. Their strategic insights have significantly enhanced our brand visibility, and I cannot recommend them highly enough.

    Kelly Roddy
    Kelly Roddy
    CEO, WOWorks
    Get Started

    Built for Brands That Are Ready to Scale

    If that's you, let's talk. We'll discuss where your brand is today - and where you want it to go.

    Request a Consultation

      No obligations. Just a conversation.

      FAQ

      Common Questions

      No. While we've built our reputation in franchise development for top restaurant brands, we also drive consumer brand awareness — helping brands bring in both customers and franchisees.
      Most agencies specialize in one area. We integrate consumer and franchise development strategies to drive full-system growth. We have also been known as a category and industry leader for over 30 years.
      We work across every service category - from platform brands to QSR, fast casual, full service, and specialty concepts.
      Earned media plays a critical role in how brands are discovered - especially as search behavior evolves. It's no longer just about awareness. It's about increasing visibility where it matters most.