Content is the glue that holds your brand’s franchise development marketing strategy together.

Fishman PR develops content that aligns with your growth goals and resonates with your prospective franchisees – engaging, educating and motivating them every step of the way. By leveraging rich content we develop, franchisors can build a robust digital footprint, entice leads to learn more about your brand’s investment opportunity, and nurture prospects as they familiarize themselves with your brand and increase deal velocity in your brand’s franchise sales process.

With our approach, your prospects are more informed, educated and engaged when your franchise sales team connects with them – shortening the sales cycle. Here’s how we get it done:


Content Design

  • Animated Videos
  • Blogging
  • Broker Newsletters
  • Digital Press Releases
  • Franchisee Persona Videos
  • Franchise Candidate Newsletter
  • Franchise Development Growth Videos
  • Infographics
  • Trade Show Collateral
  • Viral Content Videos

Content Distribution

  • Email Marketing
  • Infographic, Video & Written Social Post Distribution on LinkedIn, Facebook, Threads & Twitter
  • Thought-Leadership Video Social Post Distribution on Instagram & TikTok

Content Strategy

  • Audience Insights
  • Competitive Analysis
  • Content Performance Analytics
  • Cross-Functional Strategy Across Content, Digital & PR
  • Digital Footprint Benchmarking
  • Franchisee Persona Development
  • Integrated Marketing Calendar
  • Podcast Development, Ideation & Strategy