You want a shorter sales cycle. You need higher-quality leads. Content is the fuel that drives your brand’s franchise development.

Our team of content specialists develops content that aligns with your growth strategy and resonates with your prospective franchisees – engaging, educating and motivating them every step of the way. Our strategies are multi-dimensional, leveraging rich content that builds a robust digital footprint, enticing leads to learn more about your brand’s investment opportunity, and nurturing prospects as they familiarize themselves with your brand and determine if your franchise system is right for them.

With our approach, your prospects are more informed, educated and engaged when your franchise sales team connects with them – shortening the sales cycle. Here’s how we get it done:

1

SEO

  • Website Auditing & Consultation
  • Keyword Research & Analysis
  • Content Optimization
  • Guest Blogging
2

Content Strategy

  • Digital Footprint Benchmarking
  • Audience Insights
  • Competitive Analysis
  • Franchisee Persona Development
  • Content Mapping
  • Organic and Paid Distribution Strategies
  • Analytics & Reporting
  • Social Media Strategy
3

Content Development

  • Blogging
  • Email Marketing
  • eBooks & White Papers
  • Infographics
  • Video Content
  • Interactive Content
  • Tradeshow Collateral
  • Landing Pages & Web Content