Since 1991, Fishman PR has helped hundreds of franchise brands generate franchisee and customer leads through powerful and creative media relations strategies.
Our seasoned team of media relations specialists has built a network of media contacts around the country. We leverage those relationships to secure positive coverage of your brand and franchise opportunity in print, online and broadcast outlets that reach your target audiences, as well as with social influencers that match your customer demographic.
Franchise Lead Generation PR
We secure coverage in national media and in targeted growth markets that highlights marketplace demand for your product or service, features profiles on successful franchisees and showcases your management team’s thought leadership.
Consumer Brand Awareness
Whether you are trying to grow your franchise system or boost customer traffic to existing locations, it all boils down to brand awareness. Our team develops creative TV segments and feature story ideas while working with your marketing team to drive quality coverage that puts your brand in the media spotlight.
We help you navigate through negative situations with sound crisis management strategies and planning.
Securing media opportunities is just the beginning. We follow through with media interview coaching to ensure opportunities are maximized with confidence, brand visibility and the right key messages. We also offer a formal Executive Media Training workshop featuring interactive exercises, which can be virtual or in-person.
We’ve spent years cultivating strong relationships with the media in local markets across the country. The fruits of our labors come in the form of consistent media coverage for our clients.
Local Consumer PR—Existing Locations
When it comes to boosting customer traffic to your local franchise locations, it all boils down to brand awareness. We have developed a proven formula to get new franchisees off the ground running with media coverage for their new business in their local markets. The Fishman PR team develops creative TV segments, feature story ideas and other angles to drive quality local media coverage to put your location in the spotlight.
Local Franchise Lead Generation PR
Fishman PR utilizes a proven PR strategy in target markets where you are looking to attract franchisees. The process is a localized version of our national PR approach in which we base story angles and media outlets on your desired franchisee persona. We target both B2B and consumer media with company expansion news, feature profiles on existing franchisees and other angles designed to drive interest among potential prospects in the area.
Grand Opening PR
Fishman PR created an exclusive program for Grand Openings with a separate team and fee structure. In this way, your national team remains laser-focused on the services and objectives paid for by your monthly retainer. With our “Grand Opening PR Packages,” franchisees pay Fishman Public Relations directly for local PR support for a flat one-time fee that covers up to 90 days of services in their local market. The one-time fee – which ranges based on desired service package — comes out of their required marketing spend for GOs, making it a seamless process for both franchisor and franchisee.