For more than two decades, Fishman PR has helped hundreds of franchise brands generate franchisee and customer leads through powerful and creative media relations strategies.
Our seasoned team of media relations specialists have built a network of media contacts around the country. We leverage those relationships to secure positive coverage of your brand and franchise opportunity in print, online and broadcast outlets that reach your target audiences. Our traditional PR services include:
Franchise Lead Generation PR
Securing coverage in national media and in targeted growth markets that highlights marketplace demand for your product or service, feature profiles on successful franchisees and thought-leadership pieces from your management team.
Target Growth Market PR & Marketing Programs
We developed a proprietary 4-pronged strategy that integrates PR, content marketing and advertising to reach potential franchise leads in a specific, targeted growth market.
Consumer Brand Awareness PR
Whether you are trying to sell franchises or boost customer traffic to existing locations, it all boils down to brand awareness. Our team develops creative TV segments, feature story ideas and works with your marketing team to drive quality coverage that puts your brand in the media spotlight.
In addition to proactive media outreach to generate positive coverage, we help clients navigate through negative situations with sound crisis management strategies.
New Opening PR
We have developed a proven formula to get new franchisees off the ground running with media coverage for their new franchise business in their local markets.
You want a shorter sales cycle. You need higher-quality leads. Content is the fuel that drives your brand’s franchise lead generation success. Our team of writers and graphic designers develop content that aligns with your growth strategy. We create meaningful digital content that resonates with your prospective franchisees – engaging, educating and motivating them every step of the way.
Our strategies are multi-dimensional, leveraging rich content that builds a positive digital footprint; enticing leads with e-books, white papers and infographics that compel them to learn more about your brand’s investment opportunity; and nurturing prospects as they familiarize themselves with your brand, research the franchise opportunity and determine if your franchise system is right for them.
With our approach, your prospects are more informed, educated and engaged when your franchise sales team connects with them – shortening the sales cycle.
How do we get it done? We help you build a digital footprint that's meaningful for prospective franchisees.
We collaborate with you to truly understand your franchise brand’s needs and business objectives.
Through competitive analysis and keyword research, we identify the specific components of your content strategy that enables your franchise brand to rise above the noise.
We figure out what makes your prospective franchisees tick.
By understanding the journey prospective franchisees take to join your franchise system, we are able to devise a content marketing strategy that delivers compelling messaging – from discovery to decision-making.
This is where the rubber meets the road—and our keen understanding of the franchise industry provides the robust infrastructure to get you where you need to go.
Through a collaborative process, we develop engaging content that educates, inspires and compels your franchise prospects to take action.
We know what content works. But we also know that each franchise opportunity is unique, so our approach will be specific to your needs.
We’ll consistently measure and track our efforts with respect to your growth objectives, giving you clear understanding of your return on investment.
Whether it’s an industry thought leader or even a peer, a single voice in the ocean of online noise can prompt a prospective franchisee to take the next step in investing in your brand, or motivate thousands of consumers to visit a specific location.
The universe of social media, including bloggers and those with large and extremely engaged followings on the social networks, has expanded exponentially. Think about what’s important to prospects and customers when they’re considering your brand’s franchise opportunity, products or services.
How Buyers Make Decisions
For potential franchisees, stakeholders involved in their decision-making process may include financial advisors, fellow entrepreneurs, family, colleagues and industry peers. Potential customers now look to others’ opinions online, including social media users, bloggers and vloggers, when they’re considering your product or services.
Why Influencer Relations
Driving prospects to your brand or franchise opportunity takes the right message from the right person at the right time. In other words – the right influencer.
Get your franchise message out to prospective franchisees
Build brand awareness in national or local markets
Inspire consumers to try a new product or service
Motivate customers to visit a new franchise location
How We Do It
Equipped with industry-leading technology, we can identify those individuals who have the attention and confidence of your target audience, engage with them to foster mutually-beneficial relationships and track the results—all in the effort to help you meet your franchise brand’s specific business objectives.